Adding diversity to the daily lives of Japanese consumers, General Mills markets Green Giant, Old El Paso, Häagen-Dazs and Betty Crocker products throughout Japan with local partners.

We are one of the world's leading food companies, with more than 150 years of experience in the food industry.

General Mills offers consumers around the world products that enhance nutrition, shorten preparation times, provide health benefits, enable on-the-go eating and — of course — taste great.

Consumers in Japan can enjoy an array of General Mills brands, from Häagen-Dazs ice cream to Betty Crocker baking mixes.

We also market great-tasting products that are easy to prepare in your home, such as Old El Paso meal kits and Green Giant vegetables.

Away from home
General Mills is committed to providing the foodservice industry with the best from start to finish in terms of quality products, customer service, technical support and training.

Our foodservice offerings in Japan cater to hotels, restaurants, schools, among others.