![Lucky Charms logo](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_400,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Flogos%2Fbrands%2Flucky-charms-logo-sept-21.jpeg%3Fw%3D500%26rev%3D33763cb057b240c8b0a62baf90f12b0c 400w)
![Lucky Charms cereal pieces](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_1500,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Flucky-charms-header-v3-feb-22.jpeg%3Fw%3D3000%26rev%3Db013c9aadb41472ea82f39a993ccd99f 1500w)
Starting your day at the end of the rainbow
Serve up the magically delicious lucky stuff: hearts, stars and horseshoes, clovers and blue moons, unicorns, rainbows and tasty red balloons — plus crunchy, gluten-free oats. Cereal this delicious must be magic.
![A spoon full of Lucky Charm cereal pieces with a rainbow flowing behind it](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Flifestyle%2Flucky-charms-red-rainbow-feb-22.jpg%3Fw%3D3000%26rev%3D5eb98bc081704c9d8f1a2587e8a97efe)
WHAT’S IN YOUR MORNING BOWL OF MAGIC?
Of course, each charm holds its own magical power, but it’s a source of some other pretty great stuff too.
Quick Facts![Lucky Charms heart marshmallow](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
![Waldo the wizard](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Magical facts about Lucky Charms
![Lucky Charms heart marshmallow](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Flucky-charms-heart-quick-facts.jpeg%3Fw%3D6146%26rev%3Dc6df1c61491e4eddb1fbff9b7eae9eb4)
The original charm
Of the original marshmallow shapes from 1964, only the pink heart shape remains today.
![Waldo the wizard](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Fwaldo-wizard-quick-facts.jpeg%3Fw%3D1080%26rev%3D01aebb549e034510af4c46df67dce8e1)
Lucky lucked out
Lucky the Leprechaun was briefly replaced in 1975 by a character named Waldo the wizard.
![Lucky Charms marshmallows](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Flifestyle%2Flucky-charms-marshmallows.jpg%3Fw%3D3240%26rev%3Dd5e67623042c4fcf954677bb464deafd)
Charms & Powers
Each of the iconic marshmallow pieces in Lucky Charms hold their own magical power.
History
The History of Lucky Charms
See how one of America's favorite cereals has evolved over the years.
![lucky charms](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fnews-stories%2F2014%2F3%2Flucky-charms%2Flucky-history-feature.png%3Fw%3D1136%26rev%3Dc018b35b3b194b44b336d73d4fa8692c)